Make every feature count

Your team spent months building that feature. Make sure users actually find it, understand it, and make it part of their workflow.

Boost feature adoption now

The feature adoption gap

The average SaaS product ships dozens of features every quarter, yet most users interact with fewer than 30% of available capabilities. Features that took weeks of engineering effort sit unused, buried in menus that users never explore. The result is wasted R&D investment and customers who undervalue your product because they only scratch the surface.

Changelog emails and release notes reach a fraction of your user base, and those who do read them rarely translate awareness into action. What is missing is a bridge between shipping a feature and driving meaningful usage -- a way to introduce capabilities inside the product, exactly when a user would benefit from them.

StepBeam closes that gap. With targeted in-app guides, you can surface the right feature to the right user at the moment it matters most, turning passive users into engaged advocates.

Tools to drive adoption at every stage

Targeted announcements

Launch new features with in-app announcements that reach the right users at the right time. Segment by role, plan, behavior, or custom properties to ensure each announcement is relevant -- not noise. Banners, modals, and slideouts give you flexible formats for every launch size.

Hotspot highlights

Draw attention to underused features with subtle, pulsing hotspots anchored to specific UI elements. Hotspots are non-intrusive: users who already know the feature can dismiss them instantly, while those who need guidance get a tooltip with context and next steps.

Usage analytics

Track feature adoption across user segments with built-in analytics. See adoption curves, time-to-first-use, and retention by feature. Compare cohorts to measure the impact of your adoption campaigns and identify which features need more investment.

Smart segmentation

Deliver feature announcements only to the users who will benefit. Segment by role, plan, tenure, behavior, or custom attributes so the right people see the right prompt at the right time -- and nobody else gets interrupted.

The impact of proactive feature guidance

Teams that proactively guide users to new features see higher engagement, fewer support requests, and stronger retention among users who interact with guided experiences.

Higher feature discovery with in-app prompts*

50%

Fewer support tickets about undiscovered features*

Faster time-to-first-use with contextual nudges*

The feature adoption tool built for product-led growth

StepBeam is a product adoption platform that helps teams close the gap between building features and driving usage. Instead of relying on external communication channels that users ignore, StepBeam delivers feature discovery experiences directly inside your application where engagement happens naturally.

As a feature discovery software, StepBeam supports targeted announcements with audience segmentation, non-intrusive hotspot highlights, and precise targeting rules to aim every campaign at the right users. Pair these with real-time usage analytics to measure adoption curves, compare cohorts, and prove the ROI of your product investments.

Whether you are launching a major new capability, re-engaging users who have plateaued, or reducing support volume for frequently asked-about features, StepBeam gives you the feature adoption tools to maximize the value of every line of code your team ships.

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StepBeam powers every stage of the user journey.

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