Last updated: April 2026

Terms of Service

1. Acceptance of Terms

By accessing or using StepBeam (the "Service"), operated by QLTY Consulting AB ("we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

If you do not agree with any part of these Terms, you must not use the Service.

2. Service Description

StepBeam is a software-as-a-service (SaaS) platform that enables product teams to create in-app guides, tooltips, walkthroughs, checklists, and NPS surveys to improve user onboarding and product adoption. The Service includes a web-based dashboard for creating and managing content, an embeddable JavaScript SDK for delivering guides to end-users, and analytics for measuring engagement and effectiveness.

3. Account Registration

To use StepBeam, you must create an account. When registering, you agree to:

  • Be at least 18 years of age.
  • Provide accurate, current, and complete information during registration and keep it up to date.
  • Keep your password confidential and not share your account credentials with others.
  • Be responsible for all activity that occurs under your account.
  • Notify us immediately at [email protected] if you suspect unauthorized access to your account.

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe have been compromised.

4. Plans and Billing

4.1 Free Tier

StepBeam offers a free plan with limited features and usage. The free plan is provided "as is" without any service level commitments. We reserve the right to modify the limits and features of the free plan at any time.

4.2 Paid Plans

Paid subscriptions are billed monthly or annually through Stripe. By subscribing to a paid plan, you authorize us to charge your payment method on a recurring basis. All fees are stated in US Dollars and are exclusive of applicable taxes unless otherwise noted.

4.3 Cancellation and Refunds

You may cancel your paid subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period. We do not provide prorated refunds for partial billing periods. If you believe you were charged in error, contact us within 14 days at [email protected].

4.4 Plan Changes

Upgrades take effect immediately with prorated billing. Downgrades take effect at the start of the next billing period.

5. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable law, regulation, or third-party rights.
  • Distribute malicious code, phishing content, or deceptive material through guides or tooltips.
  • Attempt to reverse engineer, decompile, or disassemble any part of the Service or its SDK.
  • Scrape, crawl, or use automated tools to extract data from the Service beyond what is available through our documented APIs.
  • Interfere with or disrupt the integrity or performance of the Service.
  • Use the Service to collect personal data from end-users without appropriate legal basis or disclosure.
  • Resell, sublicense, or provide the Service to third parties as a managed service without our written consent.

We may suspend or terminate your access if we reasonably determine that you have violated this section, with notice where practicable.

6. Intellectual Property

6.1 Our Property

The Service, including its software, design, documentation, trademarks, and all underlying technology, is and remains the exclusive property of QLTY Consulting AB. These Terms do not grant you any right, title, or interest in the Service beyond the limited right to use it in accordance with these Terms.

6.2 Your Content

You retain all rights to the content you create using StepBeam, including guide text, images, and configurations ("Your Content"). You grant us a limited license to host, display, and transmit Your Content solely to provide the Service to you and your end-users.

6.3 Feedback

If you provide suggestions, ideas, or feedback about the Service, we may use them without restriction or obligation to you.

7. Data Processing and Privacy

Our collection and use of personal data is described in our Privacy Policy. By using the Service, you acknowledge that you have read and understand our Privacy Policy.

Where we process personal data on your behalf (for example, end-user guide interaction data collected via the SDK), we act as a data processor under the GDPR. Upon request, we will enter into a Data Processing Agreement (DPA) with you. Contact [email protected] to request a DPA.

8. Service Availability

We use commercially reasonable efforts to maintain the availability of the Service. However, the Service may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control.

  • Free plans: No uptime commitment. We aim for reasonable availability but provide no guarantee.
  • Growth plans: We target 99.5% monthly uptime for the platform and SDK delivery.
  • Business plans: We provide a 99.9% monthly uptime SLA. Details and remedies are described in the Business plan service level agreement, available on request.

Scheduled maintenance windows will be communicated at least 48 hours in advance via email and our status page.

9. Limitation of Liability

To the maximum extent permitted by applicable law:

  • The Service is provided "as is" and "as available." We disclaim all warranties, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, and non-infringement.
  • We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, arising out of or related to your use of the Service.
  • Our total aggregate liability for any claims arising under these Terms shall not exceed the amount you paid us in the 12 months preceding the event giving rise to the claim, or EUR 100 if you are on a free plan.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud or willful misconduct.

10. Indemnification

You agree to indemnify and hold harmless QLTY Consulting AB and its officers, employees, and agents from any claims, damages, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any third-party rights.

11. Termination

11.1 By You

You may terminate your account at any time from your account settings or by contacting us at [email protected].

11.2 By Us

We may suspend or terminate your access to the Service at any time for cause, including violation of these Terms, non-payment, or extended inactivity. We will provide reasonable notice before termination where practicable, unless the violation poses an immediate risk to the Service or other users.

11.3 Effect of Termination

Upon termination, your right to use the Service ceases immediately. We will make your data available for export for 30 days following termination. After this period, we may permanently delete your data. Sections that by their nature should survive termination (including Sections 6, 9, 10, and 13) will continue to apply.

12. Export Control

You agree to comply with all applicable export control laws and regulations. You may not use or access the Service from any country or region subject to comprehensive sanctions by the European Union or Sweden.

13. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of Sweden, without regard to its conflict of laws principles. Any disputes arising out of or in connection with these Terms shall be submitted to the exclusive jurisdiction of the courts of Sweden.

14. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will notify you by email at least 30 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree with the changes, you must stop using the Service and close your account before the changes take effect.

15. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

16. Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and QLTY Consulting AB regarding the use of the Service, and supersede all prior agreements and understandings.

17. Contact Us

If you have any questions about these Terms, please contact us: