Building the future of product adoption
StepBeam helps product teams guide every user to success with interactive in-app experiences. No code. No complexity. Just results.
Our mission
We believe software should explain itself. Users shouldn't need documentation, training videos, or support tickets to discover value in a product. StepBeam makes it easy for product teams to build contextual, interactive guidance that meets users exactly where they are.
Founded in Sweden by QLTY Consulting AB, we set out to build the product adoption platform we wished existed: powerful enough for enterprise workflows, simple enough to set up in an afternoon, and priced fairly so every team can access it.
What we stand for
Transparency first
Public pricing, no sales-gated features, no hidden costs. You always know what you get and what you pay.
Ship fast, learn faster
We release weekly. Every feature starts small, gets validated with real users, and grows based on feedback.
Earn trust, don't lock in
No annual contracts required. Export your data anytime. We keep customers by being valuable, not by making it hard to leave.
Privacy by design
GDPR-compliant from day one. We collect only what we need, store data in the EU, and never sell user information.
Accessible to all teams
A free plan that actually works. Small teams and startups deserve great tooling, not just enterprises with big budgets.
Quality over quantity
We'd rather do five things exceptionally well than fifty things poorly. Every feature ships polished and tested.
What StepBeam does
StepBeam is a product adoption platform that lets you create interactive in-app guides, tooltips, modals, banners, hotspots, onboarding checklists, and NPS surveys -- all without writing code. Our lightweight SDK (<30KB) integrates with any web application in minutes.
- 1.Build visually -- Use our drag-and-drop builder to create product tours, onboarding flows, and feature announcements.
- 2.Target precisely -- Show guides to the right users at the right time based on segments, behavior, and custom properties.
- 3.Measure everything -- Track guide performance with built-in analytics, funnel analysis, segmentation, and cohort tracking.
- 4.Go global -- Auto-translate guides into 50+ languages with AI-powered translations.
Ready to guide your users to success?
Start free. No credit card required. Set up in 5 minutes.